Email Marketing Manager

Job Ref: 50202924
Sector: Digital marketing
Job Type: Permanent
Date Added: 01 August 2019
  • London, England, UK London London GBR EC3A 4AF
  • £40,000 - £45,000 per Year
    YEAR
  • Daniyal Bashir
  • 0203 910 0030
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Email Marketing Manager

We are seeking an Email Marketing Manager to join my clients successful international,

digital business

They deliver solutions for leading multiple leading groups worldwide. They are looking for an ambitious email marketing professional to run email marketing for their prestigious clients and their own business.

The Email Marketing Manager will be responsible for all things email. You will be working with a

stellar list of global brands and key stakeholders throughout their businesses. You will develop

automated email campaigns to raise brand awareness and generate demand for international

brands across multiple countries in a range of languages. The role spans both creative and

technical facets of the channel.

Main Duties and Responsibilities

  • Working with the CCO and CEO to own email marketing strategy and output
  • Act as the main point of contact for email marketing across the business
  • Oversee our clients' (90%) and our own business's (10%) email marketing campaigns -
  • gathering content, briefing partners, managing approvals, segmentation, personalisation and
  • sends, reporting and optimisation using the latest industry tools.
  • Generating positive uplift across all key performance metrics - opens, clicks, conversions,
  • bounces etc. Driving revenue and customer lifetime value through the channel
  • Help evaluate and introduce new automated marketing tools to enhance performance
  • Elevate email marketing efforts across segmentation, personalisation and content
  • Report on email marketing performance and provide actionable insights to key stakeholders
  • keep abreast of best practice and innovations within the space - ensuring that these are shared and acted upon, where relevant
  • Manage an automated reputation management system to monitor and report on reviews
  • Incorporate reputation management feedback into the automated email strategy
  • Effectively build relationships and communicate with key stakeholders and senior leadership

Key Skills and Experience

  • Experience of luxury B2C marketing is essential - experience within the hospitality industry a
  • bonus. Familiarity with automated email marketing platforms
  • An accomplished and creative copywriter with an eye for design
  • Robust understanding of activating and managing lifecycle marketing campaigns. Skilled in
  • database management and segmentation
  • Strong understanding of Google Analytics
  • Experience of managing third-party agencies and freelancers
  • Advanced knowledge of Excel and strong analytical skills. Results driven
  • Project management experience
  • This is an exciting role for a talented individual who is looking for a new challenge working with global brands within a dynamic and grown up tech start up environment

In return my client offers industry leading rewards and benefits, including:

  • Stock options

  • Private Healthcare
  • Exceptional opportunity for personal development
  • Contributory pension scheme
  • Salary sacrifice personal transport scheme
  • Travel card loan
  • Childcare voucher scheme

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, gender reassignment, marriage and civil partnerships, pregnancy or maternity or age.

Onezeero
31/08/2019 10:34:02
GBP 40000 40000