Email Retention Manager

Job Ref: 50204679
Sector: eCommerce
Job Type: Permanent
Date Added: 22 October 2019
  • London, England, UK London London GBR EC3A 4AF
  • £35,000 - £40,000 per Year
    YEAR
  • Daniyal Bashir
  • 0203 910 0030
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Retention Marketing Manager

I'm excited to have partnered with a leading cosmetic giant. My client stocks some of the world's biggest and reputable brands in their store. They also have a huge online presence.

They are looking to appoint a Retention/Email Marketing Manager who will be responsible for driving the email marketing strategy and overseeing the ongoing implementation of our email marketing campaigns.

Duties and Responsibilities:

  • Plan and manage high-volume, segmented email marketing campaigns whilst working closely with Commercial and Brand Marketing teams to ensure the email channel drives optimum revenue, whilst reflecting our brand values.
  • Responsible for ongoing BAU customer insights, reporting to include Understanding and communicating on the health of the customer database.
  • Implementation of email marketing from planning, briefing, amendments, testing, sign off, deployment and reporting.
  • Understand how to improve the emotional engagement with existing customers to increase frequency purchase rates from BAU activity.
  • Support the European and International team delivery BAU email activity.
  • Use dynamic content & segmentation strategies to deliver relevant and personalised content in order to drive customer engagement and increase customer lifetime value.
  • Keep abreast of new technologies within email marketing to ensure the email marketing strategies are innovative and market-leading.
  • Ensure emails adhere to email best practice regarding links, content, deliverability, device optimisation, etc.
  • Develop and oversee a comprehensive email test and learn plan. Report on results and implement learnings to continually optimise performance.
  • Report on the performance of all email marketing campaigns and share with the business in weekly trading meetings.

Skills / Qualifications:

  • Experience working in a similar role within an E-Commerce business, preferably within the Health & Beauty Sector.
  • Technical experience with an ESP / CRM 3rd party platform suppliers with excellent knowledge of email marketing techniques and best practice.
  • A good understanding of customer segmentation and targeting strategies with experience managing customer data.
  • Strong analytical skills with a good understanding of key email marketing KPIs and an ability to use data to drive decision making.
  • Enthusiasm, ability and energy to operate in a fast-paced environment.
  • Excellent written and verbal communication skills.

OneZeero is acting as an Employment Agency in relation to this vacancy.

Onezeero
21/11/2019 14:16:24
GBP 35000 35000